Valerioism its Valerious!

Valerioism began just before the turn of the twenty first century in Cornwall and concerns the movement inspired by the prominent yet elusive artist Valerio. Whos influence was to inflame the entire establishment, not only through art but also through architecture , poetry, music and philosophy and waqs the initial turning point of recreational professionalism. It turned away from what had become the convention and pre conception of what art was generally considered to be in that place and time.

After the commercialization and corporate attempts to monopolise the high street means of art retail , the inevitable retaliation by the true creative core, the independent artists and galleries, was to steer once again towards the raw essence of true social , theological , and environmental concerns in an attempt to once again create enduring art and to encourage genuine patrons to think and feel, instead of succumbing to the inherent obsessive compulsive acquisition mentality that had become so common.

In turn this coined the term 'Valerious' to describe a system of embracing ones existence and to literally live life till it kills you. An ironically stoic approach, whilst still making acknowledgement of the profound importance of influence and suggestion for the beneficial progression of humanity.
 During these politically charged decades some even considered it to encompass a kind of martyrdom tendency.