I was thinking of changing the name of my facebook page ( quite honestly I don't spend a great deal of time with any of that stuff … other than coming on here for these little unbridled '' diary entries '' when I don't have a sketch book to hand ) I was thinking of changing the name of the page to '' the Arts Hole '' which is the overall trading front of all of the various '' artby / designby / adventureby Valerio'' elements, when and wherever I do a pop up exhibition … but face book didn't like the idea of that … they were worried that the tens of thousands of people that I have engaged with all over the world on the basis of ' art ' wouldn't be able to identify the ' brand change ' …. hhhmm ok whatever you bunch of petty admin mooks , I am ( as is often the case ) in the middle of extremely vexing endeavours … and don't have the time for such petty administrative distractions at the moment ( yet you get away with calling a valid vocation )
so on to hash tags I thought I would re check the validity of the #ABV101.... perfect !!! anyone that likes liquer can relate to that one x
but what about hashtag The Arts Hole???
well , well , well ….. there is already an arts hole !! whats this !! there is a group artists in Australia that have been calling themselves ' The Arts Hole ' since 2011!! the exact same year that my little protest enterprise went nuclear against the pitted administrations and so called government of the U.K !! the very same year my blog featuring the arts hole logo went live !! …. of course way back then in the middle of a recession in what I now refer to as the arse hole corner of Brexit Britain , exposure was limited to say the least ( I think that when I first put the blog out I would get maybe 50 hits a month … these days I get a happy little average of 7000 hits a month )… and still wont endorse any of the pansy ass crap companies that offer revenue to dilute my ' brand integrity 'I have never paid for a follow or a like and I have never paid to be a 'suggested' or ' featured' post .. I don't do or endorse prints because I thin that the mania of the population is driven towards the consumption of aesthetic product ...over environmental function !...so my online engagement really does remain limited , as does my exposure ….and yet I have it seems been plagiarised more often than the star wars universe !!!
obviously ' Art By Valerio ' as well as being the official ' company name ' is the very nature of what I do …and the great little hashtag that naturally fits '' ABV101 '' is perfect but it does seem very ' self orientated ' and obviously falls off into various categories these days - design by Valerio - architecture by Valerio and the 'green star house' - signature paintings - illustrations by Valerio ,Cornish buddies and 101 reasons to choose a vocation in the creative industries -murals by Valerio and '' the genes on the buds go round and round ''- rebellion by Valerio,its a rather ongoing series of ongoing series of works really ….
but although it does all end with the common denominator of my own personal signature and can indeed fall under the umbrella term of contextual ' art ' …. but it doesn't make for very easy 'branding' !!
The Arts Hole - well the arts Hole was a simple little logo I devised using a Japanese principle, a indication of the Cornish flag and a drop of cerulean blue - the original logo motif was used with several parallel texts for successive releases - originally the circular design contained the simple text '' original artworks by Valerio ' but it was developed over a summer to include the arts hole element as a kind of tongue in cheek reference to my ' outwardly brusque ' nature toward anything heralding the benefits of ' convention ' at the time.
the expressly and fiercley unbranded ' brand ' was a perfect identification point for the transient nature the ' business model ' was to take over the next few years...as well as an inherent mockery of the scale that ' branding ' had taken to shifting poisons and political creeps into our homes and spheres of influence
Now as any one following these bizarre series of writings / works / reflections will know …
( see: 101 Reasons to Choose a vocation in the creative Industries )
Resorting to the arts was a contingency of a contingency of a contingency for me …. I needed a way of assuming more control over my time / labour / income / outgoings - the only valid means of protest left was assuming a state of poverty - reducing my eligibility to finance the sate ( and what a state it was, even then ) - and basically live within a very modest means from a very humble trade in a very tired part of the country during one of the worst economic downturns in the history of , certainly the region ...and quite probably the country !
and so across several summers of car boot sales and local produce fairs, jugging interim jobs in various roles in my ' spare time ' …..''Art by Valerio -The Arts Hole ''was Born
the original signage has held up very well to the test of time … and of course under international copyright law - the original painting / the graphic representation / and copyrights are all retained by me for at least 100 years ( which is why I always create all of my own signages and promotion materials - as well as it keeping very nicely in line with the express theme of ABV101 )
after several successful summers on the carboot / trade fair / festival circuit … I decided that a longer standing premises might be a worthwhile investment …..
…. this was as the credit crunch was burgeoning into the recession ( ..which became the depression that cornwall and devon have yet to see improve to this day ) so there was no way my half assed trade and part time job options in a rural economy could sustain an extortionate over inflated rent - especially considering the state of the rental options that were available -honestly offers in the region off / development opportunity , were all still the estate agent mantras of the time
so I think I invented ' the POP UP ' at this stage - I basically negotiated the free ( later commission based ) use of an empty restaurant space in my home town and set to kicking out as much art as I could over the summer to an ailing tourist demographic…. and so ' The Arts Hole POP UP INITIATIVE was born
of course anyone familiar with the story will know that a few summers trade in the same place has always attracted would be enemies ...inlaws / councilers / politicians / mayors / governments in genral/ corporate stooges / property developers / agency representatives / advertising salesmen/ insurance salesmen / imitators / emulators /infiltrators…. percentage people of all kinds … all trying for and vying for a little increment in their income off the back of my original idea....as I said I have been imitated and plagiarised , hounded and fined for my basic little existence
ever since that humble little enterprise you wouldn't believe the tumult that has ensued, quite honestly I think that it lends some validity to some of the crack pot tin foil hat brigade … when all I am aiming to do really … the ' business manifesto ' if you like is simply '' to live humbly - grow a little bit of veg and occupy my time with the things that interest me '' … and seeing as the things that interest me seem to be of not only of economic value and pertinence …. but also aesthetic intrigue executed it would seem with suitable proficiency as to actually render trade!!!
ahhh but we live in the age of Donald Trump … the age of the charlatan and of celebrated mediocrity , where outsourcing all personal incompetence on credit is the height of ambition …. amid the plague of the percentage people …. so although I do agree with an idea that I have recently read '' you can either get better , or you can get bitter '' … I do honestly think that there is room for both in this modern age of the charlatan !!
the original point … the original purpose of this little epistle …. was simply a reflection of my current ' brand status ' and look where we are now …..
Foaming Brexit Fever from the Raving Brexit Refugee ….
No comments:
Post a Comment